Lucano World

LUCANO AROUND THE WORLD

The Vena family, now in its fourth generation, continues to enlarge its business towards other countries and occasions for consumption with the same passion and dedication the company founder had. At the very beginning it was not easy for the company to export a product such as Amaro which was not well known outside Italy or Germany.

IThe turnover attributable to Lucano exports is constantly growing and represents one of the most important business opportunities for the company. After 5 years of specific work on exports, Lucano is now well present in all 5 continents and in more than 30 countries around the world, with a focus on countries such as the USA, China and Germany. An expansion made possible by a network of trusted importers and brand ambassadors: local bartenders and export managers who know the different dynamics of each market and consumer tastes.

The company approach in these countries includes intense brand building activities which have produced close contacts with major local influencer: local PR agencies traders, sellers and of course the whole world of Mixology: selecting and training local bartenders with master classes organised nationally and presented by highly skilled bartenders. This training work has been especially effective in the USA, Germany and China where Amaro Lucano is increasingly popular and used as an essential ingredient for cocktails.