It was Giuseppe and Leonardo who transformed the family company into a successful business.

The leader, drawing from the invaluable contribution of his wife Rosistella and their children: Leonardo, Francesco and Letizia.

The history of Amaro Lucano is the history of four generations of the Vena family.

Appointed Capital of Culture for 2019 by the European Union.

The town of Pisticci sits between the hills and the Ionian Sea, on a soil blossoming with medicinal herbs

It is here, that the Vena family, and Amaro Lucano, trace their roots.

A mixture of sights, colours, perfumes and tastes that offer a unique atmosphere.

A tonic, it aids digestion, is antipyretic, invigorates, and stimulates the vascular and nervous system.

Acts as an antispasmodic, a stimulant, and has antiperspirant, astringent, and cleansing qualities.

Aids digestion and can relieve stomach pain.

Aids the proper function of the liver and cleanses the gallbladder.

Its zest possesses digestive, sedative and antispasmodic properties, as well as flavour.

Encourages the production of gastric juices, and it is used as an antipyretic and a healing agent to treat wounds.

Possesses remarkable healing, tonic, antispasmodic, digestive and sedative properties.

The flowers are beneficial to the veins, and circulatory system in general, while the berries have purgative properties.

An excellent tonic, that stimulates gastric secretion and helps the liver to function properly.

Possesses antifungal, antianaemic and anti-inflammatory properties. The active ingredients also slow down the effects of aging.

Pasquale Vena tried different combinations of herbs, over and over, in order to find the perfect liqueur.

Amaro Lucano reached the table of Savoy and became their most favoured bitters.

Production expanded and moved to Pisticci Scalo.

The foresight of Vena brothers led them to invest in big national publicity campaigns.

The classic catch phrase “What else do you want from life? A Lucano!” was born.

Amaro Lucano is now online, with a brand new television and social media campaign.

They are then blended and steeped in a series of hydroalcoholic solutions.

The mixture is then hot pressed to produce an infusion.

Once the extract is ready, the secret ingredients are added.

Laboratory tests are then carried out, and the extract is then aged for five months.

The aged extract is mixed with pure alcohol, essential oils, water, sugar and caramel.

The liqueur produced is then carefully filtered for bottling.